Target Market [Recoil]

Hailing from Toronto, likeminded rappers Swamp Donkey and Roshin, producer/rapper Bronze One, world renowned DJ/turntablist DJ Dopey and writer/illustrator Elicser unite to form Notes to Self, a collective dedicated to delivering a decidedly hip-hop ethos through numerous contemporary mediums. The highly dexterous vocalists of Notes trade verses with the adeptness of seasoned vets, sparking fire across Target Market's twelve tracks. Each beat is nailed down with tremendous low end, while horn and vocal samples humanize the tracks, jostled along with percussion. The aesthetic is familiar, yet the execution is timeless - Notes to Self are students of their genre, giving thanks to those who reigned before them, yet sharing in where rap music has currently landed by being musical contemporaries, drawing inspiration from both back home and the American market. Lately they released a jaw-dropping video for Nobody for which they sifted through classic hip-hop videos to match visuals (and mouths) to their own song. They connect past to present with artistry reminiscent of hip-hop's golden era - balancing bouncy beats and grooves with humor and smarts - without limiting their sound or audience - THE GRID. A refreshing new identity to Toronto's hip-hop scene