Story Goes

After revolutionizing the world’s perception of urban music and emerging as one of the most innovative British artists in years, Craig David is back to prove his success story is only just beginning. His two ground breaking albums, ‘Born To Do It’ and ‘Slicker Than Your Average’, made Craig the biggest selling R&B act in Europe and the only UK R&B artist to break America, where he counts the likes of P. Diddy, Missy Elliott and Bono amongst his fans. His impressive accolades also include a Grammy nomination, two MTV Awards and an incredible six MOBO’s and Ivor Novello’s, plus sell-out performances at both London’s prestigious Royal Albert Hall and the Montreux Jazz Festival.

After over a year away, Craig is now set to return with his most intimate record yet. Recorded chiefly with long-time collaborator Mark Hill, the pair got back to basics and refocused their attention on killer melodies and striking lyrics. The result is a startlingly honest, soulful record where Craig’s personality and experiences take centre stage. In taking time out from his career, he has rediscovered what moves him, what makes him get on the dance floor and what has shaped the person he is now and all that is translated into a powerfully emotive album, fittingly titled ‘The Story Goes...’

With the focus firmly on his smoothly striking vocals, lyrics about love, life and nights out partying are truly a reflection of the last two years of Craig’s life and the man behind the hits and headlines. With production by Mark Hill, The Underdogs and Rick Nowels, ‘The Story Goes...’ moves seamlessly from the lovelorn pleas of ‘My Love Don’t Stop’ and ‘Separate Ways’ to the gently affecting ‘Johnny’, where Craig explores the difficult issue of bullying.

Other songs were inspired by more recent events. The slick disco beats of ‘All The Way’, the crunky ‘Just Chillin’, the high-energy of ‘Hypnotic’ and the slow and seductive sexuality of ‘Take ‘Em Off’ were all a consequence of Craig’s nights out partying, knowing that - for the first time in years - he didn’t have to get up and work in the morning. ‘The Story Goes…’ is an honest journey through Craig’s life. People that have touched and inspired him, to the ones he has lost with great sadness, such as with the stunning ballad ‘Let Her Go’ –which is dedicated to his Mum- and the beautiful ’Don’t Love You No More (I’m Sorry)’ - a mesmerizing tale of lost love and broken hearts, based on Craig’s real-life relationship breakdown. “Every album is a chapter in my life but this one really captures the essence of me. I’m not trying to prove anything to people or make anyone happy, I just feel like I can let loose, step up a gear and say check this. Just when you were wondering what was going on, listen to this for a minute. This is me.” ‘The Story Goes…’ is dedicated to Craig’s Grandmother who passed away at the end of last year.