Frost* was formed in 2004 by keyboard player and singer Jem Godfrey, and Experiments In Mass Appeal is their second album from 2008. It featured a much more stripped back sound, more concise songs and a new band member and singer in the form of Dec Burke. This 2021 reissue features the remixed & remastered audio included on 2020s 13 Winters collection, and will be the first time the album has ever been released on vinyl.