Public Notice concerning Personal Information

The following is a public statement of the purposes for which personal information is used, and other guidelines by which personal information
is handled by LAWSON HMV Entertainment, inc. (hereinafter referred to as “the Company”). The above-mentioned “personal information” is information that is acquired through HMV stores and internet websites (internet websites with URL starting from http://www.hmv.co.jp/ or http://m.hmv.co.jp/) by the Company.
These guidelines incorporate the principle of “putting [these] matters in a readily accessible condition” for the relevant person,
as outlined in the Act on the Protection of Personal Information.

1.Name of entity handling personal information

LAWSON HMV Entertainment, inc.

2.Purposes for which personal information is used

The Company will use customers’ personal information for purposes hereinafter. Purposes of use are subject to change, and, in such cases, customers will be notified or a public announcement made.

i. For shipping products and giveaways, payments, providing after-sale services,

ii. For announcements of products and services,

iii. For administration of campaigns and other customer services, and/or marketing activities (surveys, analysis, etc.),

iv. For sharing　information with merchants in HMV MALL, the shopping mall site which the Company controls and administrates,
when customers apply to the merchants for supply and purchase contract.

v. For as well as for other purposes clearly stated to customers (including supply of information to third parties under the opt-out system).

3. Sharing of personal information

The Company shares personal information comprising a database that is organized systematically for easy of searching
(hereinafter referred to as “personal data”) and other information related to this personal data, as described below.

Sharing of personal information with affiliated group companies.

(1) Purposes of use

Shipping products and giveaways, payments, related after-sale services, announcements of products and services, administration of discount campaigns and other customer services, and/or marketing activities (surveys, analysis, etc.)

(2) Types of personal data or related information that may be used

Name, address, postal code, telephone number, fax number, e-mail address, HMV Member ID, number of HMV Member Points accumulated, selected history of products purchased from the Company (amount of purchase history information saved will be kept to a minimum)

(3)Parties having access to shared information

LAWSON, INC.

(4) Party responsible for management of personal data

LAWSON HMV Entertainment, inc.

4. The “opt-out” system

(1) When customers apply to merchants in HMV MALL for a supply and purchase contract, the Company may supply the merchants with the following personal data or related information for the purpose of shipping products and giveaways, payments, related after-sale services, announcements of products and services, administration of discount campaigns and other customer services, and/or marketing activities (surveys, analysis, etc.) related to services or campaigns of each supply and purchase contract.

i. Types of personal data or related information that may be used

Name, address, sex, age, postal code, telephone number, fax number, e-mail address, HMV Member ID, number of HMV Member Points remaining, selected history of products purchased from the Company (the saved data will be kept to a minimum)

ii. Procedures and methods for supplying information to third parties

Information is supplied to the merchants either on paper or in the form of electronic data, according to the business partner’s request.

(2) Other than those described above in (1) , when necessary, the Company may supply the following personal data or related information with
business partners that enter with the Company into jointly organized or administered services or campaigns
(hereinafter referred to as “business partners”) ,having first established appropriate control measures for the purpose of
shipping products and giveaways, payments, related after-sale services, announcements of products and services, administration of discount campaigns and other customer services, and/or marketing activities (surveys, analysis, etc.) related to services or campaigns launched in collaboration with the Company’s business partners

i. Types of personal data or related information that may be used

Name, address, sex, age, postal code, telephone number, fax number, e-mail address, HMV Member ID, number of HMV Member Points remaining,
selected history of products purchased from the Company (the saved data will be kept to a minimum)

ii. Procedures and methods for supplying information to third parties

Information is supplied to business partners either on paper or in the form of electronic data,
according to the business partner’s request.

(3) If the Company receives a request from customers for suspension of supply of information to third parties in accordance with (1) & (2),
the Company will comply, suspending the supply to business partners of said customer’s personal data.
However, if customers request a suspension, the Company may not be able to provide them with services.
For details on how to request suspension of the supply of information to third parties, please see the section on Procedures for disclosure, etc.
of personal information.

5. Procedures for disclosure, etc. of personal information

Requests from customers regarding disclosure, correction, addition, deletion, suspension of use, and suspension of supply to third parties,
as well as requests for documents outlining the objectives of use of personal data held by the Company (hereinafter referred to as “Disclosure, etc.”)
will be handled according to the procedures outlined below.
Please note that there are different procedures for requests for Disclosure, etc.
depending on whether customers have registered their personal data at a Company retail outlet, or on the Company web site (hmv.co.jp).
In addition, customers who have registered their personal data both at a retail outlet and on the web site must go through both procedures in order to request Disclosure, etc. of personal data held by the Company.

(1)Requests for Disclosure, etc. from customers have registered their personal information at a Company retail outlet

Reception

i. Customer Service will handle requests for Disclosure, etc. of customers’ personal data held by the Company.
*Procedures are different when a legal representative or voluntary representative submits the request.
Please contact Customer Service for details.

ii. Customers who have submitted a request will receive a “Request for Disclosure, etc.” form by post or e-mail.

iii. Customers should fill out the required items on the “Request for Disclosure, etc.” form, and mail it to HMV Customer Service along with a copy of their driver’s license, health insurance card or passport in order to verify their identity.

iv. When requesting correction of data, customers should include evidence along with their form, documenting the reason the customer personal data held by the Company differs from the facts.

v. When requesting disclosure or requesting documents outlining the objectives of use of personal data, customers must transfer the required charge into a bank account designated by the Company.

Response

i. Staff at the Company will verify the contents of the “Request for Disclosure, etc.”
form and copy of the identity verification document mailed by the customer.

ii. When correction is requested, staff will inspect the evidence documenting the reason the customer personal data held
by the Company differs from the facts.

iii. If (i.) and/or (ii.) are found to be complete, the Company will mail a written response to the customer’s request. However, for requests for disclosure or for documents outlining the objectives of use of personal data, a response will only be sent after it is confirmed that
the customer has paid the required charge via bank transfer.

iv. If the Company receives a request for correction and the reason is found to be legitimate, data will be corrected without delay,
and notification to this effect will be mailed to the customer.

v. If the Company receives a request for suspension of use of personal data, staff will first confirm whether or not the data has been handled in a manner outside the range of the “purposes of use” and/or has been acquired through fraud or other illegitimate means.
If such is found to be the case, the Company will suspend use of the personal data or delete it without delay,
and notify the customer in a mailed response.

vi. For requests for suspension of the supply of data to third parties, even if there are no legal grounds for exception,
the Company will first determine whether or not personal data was supplied to a third party without the customer’s consent.
If such is found to be the case, the Company will suspend supply of the personal data without delay.

Range of data eligible for disclosure, etc.

As a basic rule, customers’ personal data held by the Company is eligible for Disclosure, etc. However, data that the Company deletes within six months of acquiring it is not eligible.
Also, the Company reserves the right not to disclose data for which disclosure would constitute a legal violation, or data that the Company
maintains the legal right not to disclose.

Charges

For disclosure of personal data, or provision of documents outlining the objectives of use of personal data, in response to customers’ requests, the Company will collect a charge of 1,500 yen per request.

Deletion of personal data

The “Request for Disclosure, etc.” form and copy of the identity verification document submitted by the customer when requesting Disclosure, etc. will be kept securely by the Company in a strictly protected file for six months after the Disclosure, etc.
process has been completed. After six months, the Company will dispose of the data in a responsible manner.

(2) Requests for Disclosure, etc. from customers have registered their personal information on the Company web site (hmv.co.jp)
Reception/Response method

i. With regard to names, addresses, telephone numbers, e-mail addresses, and any other personal data registered with the Company (limited to data that the internet is technologically capable of disclosing), customers can log in to their account on the web site to request disclosure, correction, or addition of data, or withdrawal from membership.

ii. Customers who are unable to log in may contact Customer Service. Staff at Customer Service will explain the login procedure, and if necessary ascertain whether or not the customer is registered as a member, and if there are any errors in the registration information itself. However, even in this situation, the staff will not disclose any registered personal information to the customer.

iii. As a basic rule, the Company will not respond to requests for disclosure, correction or addition of information, or withdrawal from membership, using any methods other than that described in clause (i.) above. However, if a customer is in a situation where he or she cannot use the internet, etc., Customer Service will conduct the withdrawal from membership procedure (only this procedure) on behalf of the customer.

Range of data eligible for Disclosure, etc.

Data eligible for disclosure, correction or addition through logging in to the account registered on the Company’s web site include the name, address, telephone number, e-mail address and other personal data held by the Company (limited to data that the internet is technologically capable of disclosing) that were registered by customers on the Company’s web site, and withdrawal from membership can also be performed through logging into the account.

Customers wishing to request suspension of the supply of information to third parties, documentation of the purposes of use or disclosure of additional personal data added by the Company, other than the categories of data described in the paragraph above, should contact Customer Service. The procedures for filing and receiving requests are based on those described above in
(1) Requests for disclosure, etc. from customers have registered their personal information at a Company retail outlet,
so please refer to this section.

However, please note that the Company will delete responses to questionnaires, etc.; registration information for customers who have withdrawn from membership; information on customers whose memberships have been terminated due to membership contract violations, etc., within six months, and these categories of data are not eligible for disclosure.

However, please note that the Company will delete responses to questionnaires, etc.; registration information for customers who have withdrawn from membership; information on customers whose memberships have been terminated due to membership contract violations, etc., within six months,
and these categories of data are not eligible for disclosure.

Customer Service

Company web site "Customer Service"

11-2, Osaki 1-chome, Shinagawa-ku, Tokyo

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